How bright is the silver lining of Salesforce.com's Marketing Cloud?

At their annual Dreamforce shindig last week Salesforce.com announced the formalization of their marketing capabilities as the Marketing Clo... Read more »

Data-Driven Marketing: A Survey of Marketing Automation Maturity in Global High-Tech Companies

Marketing has become technology, process, and data driven. On average, marketing operations teams at the large high-tech companies in this s... Read more »

Big Data Comes to Marketing?

What's the most commonly heard word in marketing organizations today? It is “Transformation.” Dramatic transformational change is sweepi... Read more »