We are now publishing the results of our major annual Tech Marketing Benchmarks survey. Our tenth year of doing so! My thoughts today: 1) Mo...
Read more »
Category » IDC
Wednesday, 26 September 2012
Tuesday, 25 September 2012
IDC Tech Marketing Benchmark: Behind the Scenes
This week the IDC CMO Advisory Service will start revealing results from the 2012 Tech Marketing Benchmark. In this 10th annual study we f...
Read more »
Friday, 22 June 2012
Technology Buyers Tell Us How to Speed Up the Buying Cycle
IT leaders making enterprise-level technology purchases report that their buying cycle has increased by more than 20% in the last three year...
Read more »
Friday, 11 May 2012
Big Data Comes to Marketing?
What's the most commonly heard word in marketing organizations today? It is “Transformation.” Dramatic transformational change is sweepi...
Read more »
Subscribe to:
Posts (Atom)