Facebook Announces 1 Billion Users – It’s Time for All Marketers to Give it a Go

A few days ago Facebook announced that their active users surpassed 1 Billion . This is a huge number and like it or not, as a Marketer, you... Read more »

How bright is the silver lining of Salesforce.com's Marketing Cloud?

At their annual Dreamforce shindig last week Salesforce.com announced the formalization of their marketing capabilities as the Marketing Clo... Read more »

2012 Tech Marketing Budgets, Trends

We are now publishing the results of our major annual Tech Marketing Benchmarks survey. Our tenth year of doing so! My thoughts today: 1) Mo... Read more »

IDC Tech Marketing Benchmark: Behind the Scenes

This week the IDC CMO Advisory Service will start revealing results from the 2012 Tech Marketing Benchmark. In this 10th annual study we f... Read more »

Lead Management Report: IDC Finds Leaders are Smart, Agile, Automated, and Aligned

IDC CMO Advisory Service's latest best practice report, Realizing the Vision of 21st Century Lead Management, presents a newer, smarter... Read more »

Data-Driven Marketing: A Survey of Marketing Automation Maturity in Global High-Tech Companies

Marketing has become technology, process, and data driven. On average, marketing operations teams at the large high-tech companies in this s... Read more »

Most Important Lead Management Practice: Align on Standards

Of all the lead management best practices a company can invest in, the one that stands out as most important is defining standards.  Recentl... Read more »

Technology Buyers Tell Us How to Speed Up the Buying Cycle

IT leaders making enterprise-level technology purchases report that their buying cycle has increased by more than 20% in the last three year... Read more »

Six Key Table Stakes for B2B Sales and Marketing Alignment

The IDC CMO and Sales advisory services held their most recent client leadership meeting in Santa Clara on June 5th. One of the key topics o... Read more »

As the Channel Churns: The Battle for Routes to Market

High tech channels are restructuring due to the emergence and convergence of social, mobile, big data, and cloud based solutions. These forc... Read more »

Keep the Language of Marketing a Secret?

Tech marketing leaders constantly search for better ways to align with sales and IT as well as gain greater influence at the executive table... Read more »

Social Marketing: Beyond the Hype or Behind the Curve?

What is the reality of Social Marketing adoption? Does usage match up to the hype and high expectations? Or is this already an over-blown ma... Read more »

Big Data Comes to Marketing?

What's the most commonly heard word in marketing organizations today? It is “Transformation.” Dramatic transformational change is sweepi... Read more »

8 Essential KPI's for the Intersection of Marketing and Sales

Conversations between sales and marketing improve when marketing generates data on the state of joint processes such as lead management.  Bu... Read more »

B2B Marketing Going Mobile

IDC calls Mobility one of the Four Forces transforming the information technology industry. How big a force is mobility in tech marketing? ... Read more »